Rebuilding Longrich Canada’s Ecommerce Store for Better Performance, Cleaner Digital Impact, and Omnichannel Growth
Longrich Canada needed more than a visual website refresh. The existing store was outdated, underperforming, and disconnected from modern sales channels. This project focused on rebuilding the e-commerce experience from the ground up while improving performance, search visibility, sustainability, and multi-channel readiness.
What Needed Fixing
Longrich Canada’s ecommerce setup was holding the business back. The website was outdated, performance was weak, the buying experience needed improvement, and the business lacked the connected systems needed to sell efficiently across modern digital channels. There was also a missed opportunity to build a cleaner, more efficient website that aligned with sustainable digital practices.
This wasn’t a small optimization project. The digital foundation needed rebuilding.
- Slow and outdated e-commerce experience
- Weak mobile usability
- Limited trust and conversion readiness
- Poor technical SEO foundation
- Low search visibility
- No connected omnichannel selling ecosystem
- Fragmented operations
- Weak digital sustainability performance
What We Did
The project involved rebuilding an underperforming e-commerce experience, improving technical SEO, optimizing product data, reducing digital inefficiencies through sustainable design principles, and connecting the business to key sales channels for stronger long-term digital growth.
Website Rebuild
The existing e-commerce website was completely rebuilt using WordPress and WooCommerce with performance, usability, and sustainable design principles at the center of the work. The goal was not simply to refresh the appearance, but to create a faster, cleaner, and more efficient shopping experience that customers could trust. This included improving mobile responsiveness, optimizing checkout performance, reducing unnecessary digital weight, and creating a stronger overall buying experience.
Product Optimization
All 30 product listings were reviewed and optimized to improve consistency, product presentation, and overall commerce readiness. Product data was refined to create a cleaner catalog structure that improved the customer experience while also preparing the store for smoother integrations across connected sales channels. The focus was on building a stronger product foundation rather than simply updating listings.
SEO Work
The store’s SEO foundation was significantly improved through technical cleanup, on-page optimization, keyword targeting, local SEO enhancements, and content planning. This helped strengthen search visibility and improve Longrich Canada’s branded search presence, moving the site from position 9 to position 1 for “Longrich Canada.”
Omnichannel Setup
To move beyond a standalone online store, Longrich Canada’s digital ecosystem was connected to multiple sales and commerce platforms including Meta Commerce, Google Merchant Center, TikTok Shop, Pinterest, Etsy, and eBay. This created a far more connected selling environment, reducing fragmentation and preparing the business for broader digital commerce opportunities.
ecommerce web design
0.34g CO2e / View
Cleaner than 63% of websites tested according to Website Carbon.
#1 Ranking
Improved branded search visibility from position 9.
30 Products
Optimized and prepared for stronger digital commerce performance.
6 Sales Channels
Integrated to support broader digital selling opportunities.
Inspired By The Results?
Let’s Build A Better E-commerce Experience For Your Brand
If your website is slow, outdated, disconnected from key sales channels, or simply not built to support modern growth, Vedgex can help you create a faster, cleaner, and more effective digital commerce experience.